Bienvenido a mi selección de lecturas de la semana.

He leído sobre la sensibilidad que emerge, y que será protagonista durante los próximos dos años, de miedo a los GAFA (Google, Apple, Facebook y Amazon). Europa ha comenzado a limitar sus actividades, y en Estados Unidos crece la presión de los legisladores para que Facebook mejore la supervisión de la Publicidad y de los contenidos que se difunden a través de su plataforma.

El segundo gran tema de la semana es la transformación del retail. Amazon declaró la guerra a Walmart en EE.UU. y Walmart está respondiendo con diligencia con la ayuda de Google, que se alía con otros distribuidores para combatir al gigante que ha creado Jeff Bezos.

Google ha declarado la guerra a Apple en el sector del hardware, territorio natural de los de Cupertino. Ben Thompson analiza la estrategia que está siguiendo Google en uno de sus ensayos.

Por último, recojo más muestras de la transformación que están sufriendo los medios. Cambian los hábitos de consumo de TV en España (cada vez el prime time es menos prime) y emergen nuevas ideas y nuevas figuras en el sector.

Feliz fin de semana y feliz lectura.

Tech Giants, Once Seen as Saviors, Are Now Viewed as Threats (THE NEW YORK TIMES)

SAN FRANCISCO — At the start of this decade, the Arab Spring blossomed with the help of social media. That is the sort of story the tech industry loves to tell about itself: It is bringing freedom, enlightenment and a better future for all mankind. http://ift.tt/2ydbycf

Walmart Puts Its Eggs in a Time-Saving Basket: Grocery Pickup (THE NEW YORK TIMES)

 Not at the Walmart on Route 42 in Turnersville, N.J. But that’s where you will find Joann Joseph and a team of Walmart workers each day, filling up shopping carts with boxes of Honeycomb cereal, Cheez-Its and salted peanuts. SEGUIR LEYENDO

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People are spending more time in top shopping apps like Amazon’s (RECODE)

People may be downloading fewer apps, but they’re spending more time in the apps they do use — especially when it comes to shopping. SEGUIR LEYENDO

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Google is essentially building an anti-Amazon alliance, and Target is the latest to join (RECODE)

Google and the country’s biggest brick-and-mortar retailers have one main problem in common: Amazon. Now both sides are acting like they are serious about working together to do something about it. SEGUIR LEYENDO

Google’s Search for the Sweet Spot (STREATCHERY)

Oh, sorry, wrong picture. Here you go: For Google, a cloud on the slide is not necessary: it is the very essence of the company. Hardware, well, perhaps a little over-compensation is in order SEGUIR LEYENDO

Un horario de máxima audiencia bajo mínimos (EL PAÍS)

How L’Oréal Won Fashion Week (L2)

16 Tips to improve user testing (ONTRACK)

In an Era of Disruption, These 9 Innovators Are Shaping the Future of Media and Entertainment (ADWEEK)

BuzzFeed thinks it has figured out a way to make web ads people might actually like (BUSINESS INSIDER)